.png "MOLOCO_CI_Basic_medium (3)")
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Overall: 24.21% (down from 45.60% last week)
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US: 59.13% (down from 62.23%)
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KR: 22.01% (down from 22.89%)
Observations
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Overall fraud halved week over week, driven by a major drop in phantom installs (29.72% to 4.23%).
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Major geographies (US, Korea) remained relatively stable, with US still seeing unacceptably high levels of fraud.
USA
US remained stable at nearly 60% fraudulent traffic. The biggest culprit, poached organic installs, actually increased slightly week over week (41.70% to 44.88%)
Korea
Korea also observed a small uptick in its largest category of fraud, poached organics, but this was mostly offset by a drop in phantom installs.
